We spend hours on websites, be it our own or somebody else's...we take the time to tweak the design, crop pictures to save weight, add keywords. But why do people often forget to write content in the way humans want to see it?
Why SEO Copywriting is a Smart Career Choice
The Way We Use the Web: Most of us who use the web don't even begin to scratch the surface of what it can do for us.
Some internet marketing experts say that 90% of internet surfers use the web for what's known as "low-end tasks," eg, things like checking email, making travel plans or checking out new places to eat. So, when you say things like SEO, social media marketing, file format and meta tags, their eyes may glaze over.
But, terms like these are common to SEO writers. They are "high-end" users of the internet, which brings us to the next point.
Scarcity Means Higher Pay: SEO copywriters can command much higher pay than other forms of freelance writers because they have advanced knowledge of the web, as alluded to above. Not everyone knows about things like long-tail keywords, how to calculate keyword density, how to write SEO content, article marketing, etc.
But, these are the very things that drive more traffic to a site; that gets sales and generates leads for business owners.
And, this is why more and more businesses are scrambling to find qualified SEO copywriters. They need writers who understand the intricacies of internet marketing, search engine optimization, social media marketing, etc. in order to make their websites generate more leads and produce more sales.
It is pretty accepted wisdom by internet marketing experts that approximately 100,000 new websites go live every day. What all of these sites have in common is a need for SEO copy. And there simply aren't enough qualified SEO copywriters to provide it.
Web Writer Salary: How Much Do/Can SEO Copywriters Make?
According to a search on a leading online Salary site, in Jackson, MS -- on the low end -- Web Writers (aka SEO Writers, Content Providers, SEO Copywriters) make $33,460. Why is this important? Because Mississippi is the poorest state in the Union.
In larger cities like New York and Chicago, they easily make $10,000 to $20,000 more. And, this is not even the best part!
5. Writing for Humans - Finally, the most important aspect of writing web content involves who you are writing it for. Good copywriting services know that all the principles of SEO are meaningless if people won't read your content. That's why it's important that you make sure your content doesn't sound awkward to people. Use the proper keyword density (around 1% of the word count) and let the content flow as naturally as conversation. If it's done right, the reader won't even know he is reading SEO content
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