Magnetic Sponsoring by Mike Dillard is a must read for any serious network marketer. Mike will tell you emphatically that it takes dedication to personal development to succeed in this industry. This is a legendary book that most likely costs less than your monthly autoship so you have no excuse for not picking it up.
The central message of Magnetic Sponsoring is summed up well by its title. If you are a personal magnet, prospects will flock to you and sponsoring them will be straightforward. You become a magnet when you have knowledge and solutions to offer in response to common problems. Another name for this is Attraction Marketing. When you operate via attraction marketing you lead with solutions and expertise. You help others solve their most pressing problems and you never lead with your primary business.
This of course, requires that you add value. Luckily there are ready solutions to the two main problems faced by network marketers- not enough leads and negative early cash flow. Learn the solutions and then transfer them to others. If you can solve one or both of these problems for them, you become a valued, trusted resource. Distributors in every MLM company have these same two problems so don't limit yourself to distributors in your company. Consider for a moment the huge impact you would have if you could solve a problem that their upline couldn't - and you aren't even in their company! Think they would be attracted to you? You bet. And not only are these people attracted to you, they are already sold on the concept of network marketing as a viable business.
Inside Magnetic Sponsoring, Mike Dillard shares tactics for how to become this valuable, confident mentor that will attract others like a magnet. The condensed version of his advice is study and practice. In order to lead, you first have to be better than those who will follow you. You need a superior mindset to theirs. You need superior knowledge and you need superior skills. All of these can be learned, but first you have to commit to working on you.
Let's go back to the two chief problems of network marketers and how Mike Dillard addresses them in Magnetic Sponsoring. First your best business leads are other networkers - people already in the industry. And what does Mike say about cash flow? It is by promoting tools and solutions to your network marketer leads that you generate rapid cash flow. Networkers have already demonstrated that they are buyers, not just tire kickers. These people are already spending on products and company-sponsored training. You'll have no trouble selling them a $50-500 dollar tool after having established your value. The tool vendors will offer you an affiliate commission in return for your referral. This is what Mike Dillard refers to as a funded proposal system. As you share knowledge and tools and increase your value in the eyes of your leads, the affiliate commissions cover the costs of your time and the marketing expenses for your primary MLM business.
This review only touches upon the immense value contained in Mike Dillard 77 page ebook. You'll surely take pleasure in learning directly from one of the industry legends with his quick wit and easy writing style. Magnetic Sponsoring is a must for the determined network marketer at any stage in their career.
Magnetic Sponsoring is just one of Mike Dillard’s highly sought after network marketing coaching products. Any serious network marketer will have this one on their shelf and it is the most foundational. Magnetic Sponsoring by Mike Dillard is indeed the 21st century guide to MLM success.
