Publicity is a great way to let others know of your business, your products or your book. But is it easy to get booked on radio shows, TV shows, in newspapers and magazines? It is when you know the publicity strategy to get you in the door that you can be successful. The media appreciates a prepared professional but you don't have to be a career publicist to act and look like one. You need to know what it takes to get the media's attention, prepare and pitch. You can enjoy publicity and exposure just like your competitors.
Always have your press materials for your book promotion & publicity fully developed before you even begin the pitching process. To effectively promote your book, you'll need a segment style press release created especially for radio, TV or print, a media kit and video resume for National TV. After you pitch your media contact, your media contract will most likely ask you to send your book promotion materials to them. Any delay will cost you your credibility. Always do what you say you are going to do! Promoting and publicizing your book successfully depends upon the skill and quality that you present to the media.
Have short and long term publicity goals. You will need to have resources to find the names of the producers and bookers and contact information. Targeting the right media contact will greatly increase your chances of getting booked. If your goal is to be on OPRAH within the year, you have a lot of work to do. You'll want to get booked on lots of media that includes radio and TV to gain experience, help you define your topic and create national expert status for yourself. Pitch the smaller radio shows first and then move onto the bigger stations in the bigger markets. Use the same strategy with TV and book yourself first on the local/regional stations.
Be sure to read the newspapers you want to target, subscribe to your target magazines and start following the stories and the journalists before you start pitching. You want to create your best chance of success and one way to do this is to build up a rich history of knowledge on what your target media has covered and how they covered it. This way, you don't waste time and opportunity by pitching a story they just covered. You can pitch the logical, next level idea that increases the chances your target media will be interested.
Can the media spot an amateur? You bet! Your pitch call is an audition. If you sound shy, uncertain and stumble over your words, the producer will think you will be shy, uncertain and stumble over your words on the air and will not book you. Your successful book promotion strategy or successfully creating expert status for yourself depends upon your development of strong presentation and communication skills and a certainty within yourself that you would make a great guest. If you doubt that you are ready for media your concerns will show in your presentation style and the media can sense this. Preparation, practice and media training can help you tremendously.
Get more strategy on how to get book publicity or publicity for your business. promoting books and promoting your business requires that you have a professional skill set. Experience the outstanding outcomes of getting publicity and the skills you need are easy to learn.
