The thing I love about copywriting is that even if you have some kind of “killer copywriting tip”, you honestly NEVER know what the tests are going to show.
Sometimes the killer copywriting technique you’re using is “supposed” to boost conversions, but for some reason it doesn’t with your market.
Other times you’ll honestly think you have a winner and it turns out to be a complete dud.
And it's incredibly frustrating!
So in today’s post, I’m going to give you 3 killer copywriting tips that are guaranteed to get your prospects eating out of your hands.
Plus, they're incredibly easy to do!
1) Video- I literally don’t think I’ve ever seen an instance where video didn’t boost conversions. In some markets, with some scripts and with a certain person in the video it might not boost it as much, but I’ve literally never seen it NOT boost conversions.
2) Telling A Story – I’ll be frank here…most copywriters are simply too dam lazy to talk with their clients for 30-60 minutes before starting a project to get their story. And even if they're not talking to them on the phone, at least they should be researching the person to get it! As they say..."facts tell, stories sell". Well, they’re not lying. Add a story or 2 to your copy (this works amazing as a lead) and watch your conversions soar.
3) The “I’m Just Like You” Technique – Making your prospect feel like the voice in the copy is just like them is VERY important. People want to buy from people similar to them who’ve overcome similar obstacles and challenges. They simply want to feel as if they can trust that person. Why? Because when you're similar to the person reading your website, you understand them and what they're going through. No matter what you're told, we ALL have the need to be understood, appreciated and have someone feel sympathy towards what we're going through.
I know there are a lot of different copywriting and marketing techniques you've read about - but I can almost guarantee that if you start using these 3 ideas...your conversions will skyrocket. Sometimes as much as 100% or higher…just using these 3 things!
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