These copywriting tips for beginners are not only for beginners, but also to help re-establish the basics even in the minds of more advanced copywriters.
It will be a very short and sweet one, since I've been crazy busy writing copy for clients.
So to make it short and sweet, here we go:
5 Copywriting Tips For Beginners To Help You INSTANTLY Write More Persuasive Copy:
1) Features vs. Benefits – This is one of the most important aspects you need to know as a copywriter. If you're writing about the features of a product instead of the main benefits it'll give you prospect, you're copy is going to be weak...no matter what else you write about. Take something seemingly ordinary like a pen or pencil, and write out the top 10 benefits on 1 side and top 10 features on the other side. Here are 2 just to get you started.
Feature - Made of wood and lead.
Benefit - The wood helps you create a sharp tip for easier writing and the lead prevents breaking of the point.
Feature - 12 inches long
Benefit - You can use it multiple times without needing to replace it so you save money.
2) Write A Benefit Driven Headline - Most headlines suck. They really do. As a beginner, you should focus on trying to state a benefit in your headline. Don’t worry about coming up with a grand-slam until you understand the thought process of your customer and can afford to break the rules a bit.
3) Write In Short, Concise Sentences – Another copywriting tip for beginners is to write sentences that are short, punchy, and to the point. If you notice you have a bunch of commas in your sentences, you may be able to break them up into shorter ones.
4) Include a P.S. in EVERYTHING – P.S.'s are, in my opinion, the third most crucial parts to writing great copy (behind the offer and headline). Everybody reads them carefully, so you absolutely must drive home the primary benefit of the product you're selling again. When writing offline, NEVER show the price. You might be able to get away with it sometimes when you're online, but I honestly still wouldn't recommend it. People love scanning straight to the bottom and if the price isn't right - they're gone.
5) Write In A Conversational Tone – This one is very important. Don't pretend you're writing to a crowd of people because you're not - you need to pretend you're writing to a single person. After all, you are! Only 1 person is reading your copy at a time...it's not like you're writing to a room full of prospects, right? Picture a specific person to write to - the "perfect" prospect - and start writing.
These copywriting tips for beginners should put you on a long winding path to writing better copy. If you want more tips, just look around the blog for other posts and I’m sure you’ll find some gems in there that will make you a better copywriter.
Mastering the basics is essential if you want to become a better copywriter. If you truly want to be a great copywriter, I would highly suggest studying copywriting tips for beginners until you get so sick of them you can’t stand to read them anymore. Next you could move into the higher levels of copywriting tips and explode your writing to the next level.
