Are you interested in a freelance copywriting career? If you're a new copywriter, the process of getting hired can seem challenging. However it's really quite simple. Let's see how you can make it straightforward so you get as many clients as you want.
1. Introduce Yourself: Make a List of Attributes and Create a Bio
Chances are that you'll start your copywriting career online. You want people to hear about you, and hire you, often without even speaking to you. This means that you'll need to create material which introduces you to your prospective clients.
It's not as simple as saying, "hire me!"
Your prospects are focused solely on what they want to achieve in their business. Perhaps they're launching a new product, or are re-launching an established product. Whatever their needs are, they're solely focused on them -- not on hiring a copywriter.
2. Research: Who's the Buyer?
Researching the buyer is is just as important as researching the product, and now you've done that, you already have some idea of who the buyers might be.
The web has made it much easier to research buyers. For popular products, you may find forums and discussion groups. Join these. The groups' archives will provide lots of interesting material.
3. Looking At Past Mistakes And Present Successes - This goes along with research but I wanted to expand on it slightly. When you're about to do a project, one of the first things on your list should be to look at what's worked in the past for similar projects (or the same project) as well as the failures. Highlight the successes and failures and write them all down. Then make sure you do all the successes and don't do the failures.
3. Give Incentives, Get Testimonials
Please realize that when you're starting out as a copywriter, testimonials are essential. Therefore in your first few months, ensure that you get testimonials -- the easy way to get them is to ensure that you give your clients incentives so that they'll provide them.
Your incentives can be anything you like. An easy incentive is to give your clients a price break in return for a testimonial. However, ensure that they know that this is a price break, and that it's in exchange for a testimonial
Resource Author Francisco Rodriguez Higueras
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